10 x 30 NextGen Initiative
Introduction
The 10 x 30 Next Generation Initiative aims to increase Toastmasters club membership among the 18-30 age group by 10-30%. It provides tools and strategies to engage this demographic, including advertisements, lead magnets, and a streamlined onboarding process.
Chapter 1: Why Growth Matters
Growing clubs isn't just about numbers; it's about contributing to a larger community and fostering personal development. Toastmasters can influence the next generation by helping members become eloquent, impactful communicators, which ultimately benefits society.
Chapter 2: Defining the Ideal Member
Member The target members are young adults (18-30), typically college students or professionals, who are motivated, self-improving, and open to mentorship. Clubs should focus on attracting individuals who are interested in public speaking, leadership, and personal development.
Chapter 3: Where to Find Potential Members
Members Ideal locations for recruitment include universities, professional seminars, gyms, sports leagues, and other community-driven spaces. Clubs should connect with individuals already committed to self-improvement, as they are likely to benefit from Toastmasters.
Chapter 4: Communicating Effectively
StoryBrand Framework Using Donald Miller's StoryBrand technique, clubs should position themselves as guides, not heroes, helping members solve their challenges in communication and leadership. The framework involves understanding prospective members' problems and showing Toastmasters as a pathway to overcome them.
Chapter 5: Overcoming Stereotypes
Clubs should recognize and avoid generational stereotypes. Instead of viewing young people as apathetic, understand they often seek meaningful challenges and growth opportunities. Emphasizing the personal challenge and sense of community in Toastmasters can better engage this demographic.
Click the image below for the entire document
Chapter 6: Future Strategies & Initiatives
The initiative includes a guest attendance competition, marketing materials, transitional calls to action (like inviting guests before they commit to membership), and social media engagement. These efforts aim to increase visibility and attract younger members consistently over time.
Closing Remarks
Closing Remarks The initiative is long-term and focused on fostering enthusiasm and community within clubs. Members often stay for the sense of belonging and support, not just for skill-building. By enhancing the community atmosphere, clubs can ensure sustained engagement and impact.
The information on this website is for the sole use of Toastmasters’ members, for Toastmasters business only. It is not to be used for solicitation and distribution of non-Toastmasters material or information. All Toastmasters International logos, brands, and trademarks, etc., are the property of Toastmasters International
District 45 Toastmasters International
The information on this website is for the sole use of Toastmasters’ members, for Toastmasters business only. It is not to be used for solicitation and distribution of non-Toastmasters material or information. All Toastmasters International logos, brands, and trademarks, etc., are the property of Toastmasters International
District 45 Toastmasters International